Android Developer Stories: drupe and Noom expand globally by localising their apps on Google Play

Posted by Kacey Fahey, Marketing Programs Manager, Google Play

Interested in growing your app on a global scale? See how two app developers
localized their apps in unique ways to drive revenue and user engagement.

drupe

href="https://play.google.com/store/apps/details?id=mobi.drupe.app&hl=en&e=-EnableAppDetailsPageRedesign">drupe
is a communications app that utilizes the openness of android to build a truly
native experience delivering highly contextual recommendations to their users
across the world.

Key to achieving international growth, drupe has translated their app in 17
languages, and their store listing page in 28 languages. This led to an increase
in conversion and retention rates. Additionally, when entering India, the team
noticed several user reviews requesting integration with a specific messaging
app widely used in the Indian market. Through a combination of this integration,
adding Hindi language translation, and other new features, drupe saw improved
performance. In six months, daily active users increased 300%, and actions per
average daily user increased 25% in the Indian market.

Noom

href="https://play.google.com/store/apps/details?id=com.wsl.noom&hl=en&e=-EnableAppDetailsPageRedesign">Noom
is a health & fitness app that has achieved an 80% increase in international
revenue growth on Android over the past three years by localizing their app with
unique cultural behaviors, cuisines, and local-market coaches.

In addition to translating their app and store listing page, Noom conducted
extensive analysis to determine the right financial model tailored to each
international market. This included evaluation of their competitive landscape
and local health and wellness spending behavior, in addition to running pricing
experiments to determine the optimal offering between subscriptions, IAPs, or a
premium app.

Use the href="https://developer.android.com/distribute/tools/localization-checklist.html?utm_campaign=android_discussion_drupeandnoom_102016&utm_source=anddev&utm_medium=blog">Localization
Checklist to learn more about tailoring your app for different markets to
drive installs and revenue, and to create a better overall user experience.
Also, get the href="http://g.co/play/playbook-androiddevblogposts-evergreen">Playbook for
Developers app to stay up-to-date on new features and learn best practices
that will help you grow a successful business on Google Play.

Read the full articles for href="https://developer.android.com/distribute/stories/apps/drupe-communications.html?utm_campaign=android_discussion_drupeandnoom_102016&utm_source=anddev&utm_medium=blog">drupe
and href="https://developer.android.com/distribute/stories/apps/noom-health.html?utm_campaign=android_discussion_drupeandnoom_102016&utm_source=anddev&utm_medium=blog">Noom.

Android Developer Story: PicMix reaches global audience on Google Play

Posted by Lily Sheringham, Google Play team

Inovidea Magna Global, is the developer of PicMix, a photo and video editing app, which has now evolved into an interest based social media platform powered by content discovery and social commerce. It has 27 million users worldwide, 65% of which are outside of its home market in Indonesia.

Hear Calvin Kizana, CEO, and Sandy Colondam, Co-founder, explain how they used Google Play tools, such as Store Listing Experiments and Material Design, to create a high quality app which appeals to a global audience.

Learn more about store listing experiments and find out how to get started with Material Design. Also, get the Playbook for Developers app and stay up-to-date with more features and best practices that will help you grow a successful business on Google Play.

Android Developer Story: Papumba grows revenue globally by localising its family titles on Google Play

Posted by Lily Sheringham, Google Play team

Papumba is an educational games developer based in Argentina, with a core team of four people and a vision to grow a global business.

Watch Gonzalo Rodriguez, CEO, and Andres Ballone, CFO, explain how working with a team of experts from across the world and adapting their games to local markets helped them find success globally.

Learn more about localized pricing and translation services to grow your app or game business globally on Google Play. Also, get the Playbook for Developers app to stay up-to-date on new features and learn best practices that will help you grow a successful business on Google Play.