A number of enhancements have been added to Android and iOS SDKs to help developers save time, increase flexibility, and capture new opportunities.
Full support for device identifiers
In order to give users better control and to provide you with a simple, standard system to continue to monetize your apps, full support for anonymous device identifiers is introduced within the new iOS and Android SDKs. These identifiers help marketers better reach and engage with the types of users most valuable to them while helping developers improve monetization through higher CPMs and fill rates.
Seamless auto-updates for Android
The Google Mobile Ads SDK is now fully integrated with Google Play Services so you can take full advantage of features and capabilities in each new release of Google Play services, without needing to update your APK.
Monetize your apps
The Google Mobile Ads SDK fully supports AdMob and DoubleClick for Publishers. Connect with even more advertisers with ad network optimization - now fully supporting JavaScript based ad network tags via the iOS and Android SDKs.
To get started with our upgraded iOS or Android SDKs, simply visit the Google Developers site and follow the instructions listed.
